Recently, the cold air of a time and again to lead to a sharp drop in temperature in most parts of our country. Yichun city has the cold early winter. I visited the major home appliance stores found in the cold wind blowing cold weather while blowing hot heater market, the stores have the heater placed in a prominent position, sales soared.

The rapid development of increasingly fierce competition in the market

In recent years, China's heating market has been showing rapid upward trend, especially the electric heater, with its advantages of compact structure, low cost, high heating efficiency, clean and pollution-free, favored by consumers.
Although the heater as a strong seasonal small household electrical appliances has not been the media, stores and consumer focus, but the huge market demand warmer exists objectively, and huge profits to attract small appliances, many companies competing to enter, the former disdain than small power industry, home appliance giants in all power industry increasingly mature the brand has become more reasonable and the overall industry profit growing thin case, have the key strategic investment momentum, including turning warmer strong small household appliances industry. The leading home appliance giant strong involvement of the advantages brought by the technical and sales ability, put forward the new challenge to the heater, including small household electrical appliances industry marketing, technology and design, but also increased the intensity of warmer Market competition.

The consumer demand to upgrade the scientific and technological innovation to accelerate

Only a short while ago, in the heating industry, the price is only a tool for market competition, in order to get more market share, some enterprises to reduce costs, even at the expense of the quality of the products, "technological innovation" is a luxury in terms of warmer areas. But now with the strong involvement of many home appliances giant, the market matures, technology innovation has become the core of the industry's competition.

Experts pointed out that from the market development trends in recent years, the consumption demand is warmer from the warm single for the diverse needs of the pursuit of health, safety, fashion, heater products has developed into a set of temperature control, fashion, health and other elements in a high-tech product.

Indeed, as consumers for the quality of life of Home Furnishing requirements continue to increase, home heating function also gradually goes beyond the simple heating areas, become a part of Home Furnishing decoration and personalized life. Consumers are increasingly inclined to get a more "delicate" warmth. Therefore, competition and development trend of the small household appliance industry, heater industry competition is not the simple price competition or technical ability competition, but the appearance design, brand marketing and customer service in the competition of comprehensive strength. Excellent products to meet consumers in various product features, design and other aspects of the beauty and fashion and personalized demand, this also indicates that the heater from the past simple price competition and sales channels to more systematic and professional strength.

At present, the market is warmer with the decrease of temperature and temperature, the specialization and individuation trend has become increasingly evident. It is because of the development of small household appliance industry has entered a new stage, this winter heating market has become more and more full of sound and colour.

The industry is expected to be forthcoming Standard Specification

For a long time, the consumer's awareness and demand for heating appliances only stay at the level of temperature, as long as the rapid, continuous heating, is a good performance of heating equipment. But with modern living standards, changes in consumer demand for heater. Based on the heating function good, the consumer is the first to consider the safety problem of heater, durable products, low repair rate, no accidents is the best choice in family; secondly, there are many people on the heater additional health requirements, can change the important condition of indoor air quality, suppression of harmful substances breeding is also considered a heater technology content; finally, the aesthetic level of consumers increasing design requirements of heater more personalized, fashion, the heater should become a product of art to decorate the Home Furnishing.

In the face of new consumer purchase intention, some products could not reach the requirements of heater. Because of the industry's low barriers to entry, therefore, a few manufacturers of low price competition, shoddy phenomenon occurred frequently, more worrying is that in recent years, national and local sampling results, there are still some safety indicators of substandard products. These fatal flaws not only to the user's life and property security has brought serious risks, but also affect the normal use of the product.

It is understood that in order to change the current heater market chaos, the relevant departments are studying the new standards of the standard heater, on the one hand to meet the consumer demand at the same time, concentrated show, vicious competition and product safety is also on the industry vigorously rectify. Then, the heater market will be the effective standard, consumers will have more and more clear selection criteria when purchasing products, and lost the survival space of low-end products and substandard products manufacturing enterprises will be eliminated, the heater industry will accelerate the development of the benign competition, to ensure a comfortable life for modern families in winter "the new warm era is coming.